Cosmopolitan vs. Maxim

Cosmopolitan vs. Maxim

Fist off, Cosmopolitan appears to be targeted at women while Maxim is designed for men.  Maxim has more articles concerning technology and gadgets which I assume is something women don’t look for as I don’t find such articles in Cosmopolitan.  Cosmopolitan has more ads and articles concerning women’s fashion as well as photos referencing what female celebrities wear.  Both magazines features photographs of female celebrities, however, Maxim features them scantily dressed and shot by professionals in studios.  Much of Cosmopolitan’s photographs appear to have lower production values.  Some of which has blatantly poor Photoshop work.  Though Cosmopolitan does have its batch of professional photo work.  They appear to be more on the glamour and fashion side as opposed to the skin revealing content in Maxim.  Cosmopolitan does feature cheaper photographs of shirtless men which is nowhere to be found in Maxim.  Both magazines feature articles concerning various topics of sex.  Obviously, Maxim has them written for men’s perspective where as Cosmopolitan has them written for women’s curiosities.  The layout work in Maxim appears to have a lot more picture treatments in a single page as compared to text.  Cosmopolitan appears to be more balanced with pictures and text.  Both magazines convey the message that men should be muscularly well defined and women should be skinny with significant amounts of curvatures.  Both magazines contains articles about how one can supposedly achieve such looks.  Liquor ads can be found in both magazines however, there are no beer ads in Cosmopolitan.  I have only seen a single page dedicated to Sky vodka in Cosmopolitan.  In Maxim there are multiple pages dedicated to Patron, Bud Light, and various whiskies and bourbons.