Chapter 11, 12,13

Chapter 11, 12,13

The three chapters explain very well how much the thoughts of the majority is steered by a combination of advertising and public relations elements.  I do agree that advertising to children should be a controlled activity.  Although it ultimately comes down to the supervision of parents that determines if a child is going to have excess amounts of sugar.  It’s also a matter of how long the television is kept on a day.  Besides advertising effects on children’s minds, I find it a sad thing that an obese nation is good for business and related industries exploit that.

The idea of hegemony in politics makes political elections seem like a drama.  I think the reason that hegemony is so effective is because the majority don’t find it amusing to be evaluating candidates based on facts they would have to research and interpret for themselves. 

American cultural imperialism does discourage the creation of local original products.  But from what I can tell, there isn’t an actual foreign culture that’s destroyed by the export of American culture.  I feel that there are other issues besides American export that’s being a bottleneck to foreign local product productions.  Poverty and substandard education are definitely factors for this is poorer countries.  In more developed countries, I feel that the issue is the lack of faith in sponsors to finance a native’s vision.  Speaking for filmmakers, I think another issue is that most people don’t realize that a good film doesn’t require a lot of money.  In that case, the high production values of Hollywood films probably discourages individuals from even attempting to make a movie.